Social Media Content Creation and Management

Sax players tend to use first Facebook, then Youtube, then the others. They upload videos of themselves playing and watch videos of other players. There are saxophone market places, and groups where players talk about different artists, playing technique, sax maintenance, new and used instruments, reeds and mouthpieces and other accessories.

Our initial intention with the Emeo was to inform saxophone players of the existence of the instrument, and of its credibility. The next step was to explain how being able to play quietly is a game changer for practice. The final stage was to encourage them to buy one. Well known endorsers of the instrument were key.